Waipa takes advantage of World Masters Games opportunities

04 April 2017

The brewing company charged with keeping the World Masters Games refreshed is likely to deliver about half a million beer pours for the 26,000 athletes during the event hosted in Auckland and Cambridge.

It will be the largest multi-sport event in New Zealand's history involving 100 countries descending on both the Games' "Entertainment Hub" in Queens Wharf, Auckland, as well as the Avantidrome and Lake karāpiro in Cambridge from April 21-30.

Good George Brewing, owners of Good Union in Cambridge, was recently unveiled as the official beer of the World Masters Games. The Hamilton-based brewing company was selected following a trial at the "Six Months To Go" promotional event at The Cloud in Auckland and extensive negotiations before being awarded the contract.

Details of the contract were presented as part of a business development report to the Waipa District Council's finance and corporate committee. It said Council's business development manager worked with the World Masters Games commercial managers to introduce Good George Brewery.

The council also worked extensively with Waipa business Laszlo Boats to secure the contract to supply all rowing skiffs for the rowing competition of the Masters Games, which will be held at Lake karāpiro.

"As a result Laszlo boats have attracted new investors into their company, have re-established a relationship with NZ Rowing and secured a celebrity partnership for their business," the report said. "Prior to the intervention, boats were to be supplied out of China and then dumped on the NZ market."

The gains were just a few in a range of economic development opportunities as Waipa extends its reputation from sporting success into business and environmental endeavours.

Waipa mayor Jim Mylchreest said Lake karāpiro, the Avantidrome, and the Kihikihi Equestrian Centre, along with environmental projects such as Maungatautari and the National Wetland Trust had all contributed to the Home of Champions brand. Businesses associated with stud livestock, dairying and manuka honey were also high achievers.

"Apart from the obvious amenity values of this type of development there is also a significant impact on the economic well being of all of our community."

Recent developments had provided vitality in Cambridge CBD's northern precinct. Two furniture stores have opened as well as the Good Union, offering a mix of retail and hospitality in a landscape dominated by petrol stations and national food chains.

With Lakewood development underway, the CBD will soon be boosted by its retail, commercial and residential additions. Domestic and international tourism numbers were trending upwards, reassuring entrepreneurs that opportunities exist and will be rewarded for investment.

Kelly Road Cambridge Lodge will be completed in April and was just one of five consented accommodation facilities. Construction of the Podium Lodge on Peake Rd is due to start this month, with dates yet to be confirmed for the remaining three accommodation complexes. Work will soon start on the new Canoe Racing High Performance Centre at Lake Karapiro. Consents have been granted for another three commercial developments but construction dates have not been finalised. Waipa District Council is looking to divest some land near Te Awamutu Events Centre in order to invest in other areas.

A high-tech factory is being built on the western precinct of the Hamilton Airport following the acquisition of 20ha of land by multi-national company Visy Box and will employ 70 staff.

Expect to see the completion of another stage of Cambridge Resthaven retirement village. A new retirement village is under construction on Cambridge Rd and there is also the completion of the The Moxon Centre at St Andrew's Church.

Waipa has experienced a significant number of trades people starting up businesses. But while there is confidence there is also a level of frustration from businesses which cannot expand because of a lack of space. Industries looking towards Hautapu industrial area are frustrated at the inability to make land purchases from incumbent land owners.

- Waikato Times

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