Local couple launch pre-made meals for athletes

26 September 2016

September is shaping up to be a month to remember for Wendy McGregor and Nick Moore, from Cambridge, New Zealand.

The two founders of Plate Me Nutrition have spent countless hours developing unique, delicious and nutritious pre-made meals with an 18-month shelf life.

And, after lots of hard work, his month their products were officially launched into the market.

Wendy and Nick say they are already blown away by early demand for their meals.

The product is already attracting attention from businesses nationwide wanting to partner and stock the products in hotels, travel vans, sporting stores and gyms.

“During our product validation phase we were contacted by high profile sportsmen and sportswomen wanting to get their hands on bulk meals,” says Wendy.

The product idea was sparked when Nick couldn't find the right pre-made meals to fit his nutrition requirements while training for the Lake Taupo Cycle Challenge.

“There were other products on the market, but none that were shelf-stable and nutritionally correct. We identified a gap in the market for convenient and healthy food for busy people,” he says.

“People often associate packeted food with being unhealthy, which is usually the case, so we are so excited to offer an option that is truly nutritionally clean.”

The product is already attracting attention from businesses nationwide wanting to partner and stock the products in hotels, travel vans, sporting stores and gyms.

Nick Moore and Wendy McGregor who have launched Plate Me Nutrition healthy pre-made meals.

It's these markets that have Wendy and Nick excited about the huge growth potential and global reach.

“We are in the early stages and are looking to grow market share in New Zealand with a long-term strategy to launch into countries such as Australia, China and the UK,” says Wendy.

In Cambridge the pair is surrounded by sporting champions, including elite cyclists and Olympic medal rowers. The pair say their “obvious target market” is up-and-coming athletes and corporate athletes training for events.

However, the product's unique 18-month shelf life, and the fact that it doesn't require refrigeration, has widened their market potential drastically.

“Tourists and campers are just a few examples of people who we believe will benefit from this healthy pre-made meal option,” says Wendy.

The product range consists of three meals designed by leading sports performance nutritionists: Beef Superfood Casserole, Bye Bye Chicken Thai, and Train to Gain Turkish Lamb. Brown rice and chia accompanies each meal.

The pair has worked with business growth advisor Chris Johnson from Hamilton-based business incubator SODA Inc.'s LIFT programme to develop the product.

Rugby coach Wayne Smith is a supporter of Plate Me Nutrition meals. “I was really impressed at the quality and taste,” he says. “I thought the portion sizes were huge, and it seemed to be good value for money.

Nutritionally, it's spot on – lots of antioxidant rich foods, with good farm fresh meat and healthy vegetables – just what you need to fuel your body so it can perform on the sports field, out on a run or at the gym. The Turkish lamb was my favourite, it had really good flavour – the meat was moist and the spices were just right. I'd definitely recommend Plate Me to my players and other athletes. It's something convenient you can take with you to training or when travelling.”

Plate Me officially launched on September 1 2016 and can be ordered online at www.plateme.co.nz

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